Read the results

Competitors and discovered brands

Track competitors, and find the brands AI names in your market that you do not track yet.

Tracked competitors

A competitor is measured exactly like your brand: visibility, citations, share of voice and sentiment, on every engine and in every country. Add up to 20 per project from the project's settings, each with its other names and domains. During the trial a project can track 3 competitors.

Discovered brands

The language model that reads your answers also lists every brand they name. The Brands page shows the ones you do not track yet, most frequent first. For each brand it shows the share of read answers that name it, how often, on which engines, its domain when answers cite it, and when it was first and last seen.

This is often where surprises are: a marketplace, a newcomer, or a brand you thought of as being in another category, named in a third of the answers to your prompts.

Turning a discovered brand into a competitor

Click Track as a competitor and adjust its name, other names and domains if needed. Botlum reads the answers it already collected for the new competitor, so it has a history from day one, not only from today.

Hearing about new brands

The new brand alert tells you when a brand you do not track enters the five most named brands in your answers. See Alerts and the weekly digest.