Reference
Glossary
The words Botlum uses, in one place.
- Answer
- What one engine said to one prompt on one day, with the sources it cited.
- Branded prompt
- A prompt whose text names your brand. Useful for reputation, not for being found.
- Cited
- The answer links to a page on one of the brand's domains.
- Competitor
- A brand you track next to yours, measured the same way.
- Coverage
- The share of scheduled questions that got a result, answer or no answer.
- Discovered brand
- A brand the answers name that you do not track.
- Engine
- An AI answer surface Botlum asks: ChatGPT, Gemini, Google AI Overviews, Google AI Mode.
- Market
- A country and its language.
- Mentioned
- The answer names the brand by its name or one of its other names.
- Named first
- The brand is the first tracked brand the answer names.
- Organization
- Who pays: the plan and the prompt limit, shared by its workspaces.
- Project
- One brand with its names, domains, competitors and prompts.
- Prompt
- One question in one country, asked on every engine every day. The unit plans are counted in.
- Read
- An answer that has been analysed. Only read answers count toward visibility.
- Sentiment
- How a language model judged the answer's tone about a brand: positive, neutral, negative or mixed.
- Share of voice
- A brand's mentions divided by the mentions of all tracked brands.
- Source gap
- Sources of the answers that name a competitor and not you.
- Topic
- A group of prompts, one per prompt.
- Visibility
- The share of read answers that mention the brand.
- Workspace
- Where a team works: members, projects, channels, keys. Often one per client.